Lichtenberg Palace, which is today Jørgensens Hotel, was built by Horsen’s great businessman Gerhdt de Lichtenberg. In 1697, Gehrdt was born as Hansen into a wealthy merchant family and after completing his education, he took over the merchant business at Søndergade 17 from his father and grandfather. He assumed his mother’s name, Lichtenberg, and became Gerhdt de Lichtenberg. Lichtenberg had great success as a merchant, landowner, producer and money lender, and in 1744 he converted the merchant’s farm in Horsens to the baroque mansion that it is today.